Get to know us

Welcome to The Pink Ledger! I’m Kelli, a finance professional with over a decade of experience in the industry and a passion for simplifying money. I know what it feels like to stare at bills, feel the numbers don’t add up, and wonder if financial peace is ever possible — because I’ve been there, too.

I created The Pink Ledger to take the fear and confusion out of money management and replace it with clarity, confidence, and ease. Money shouldn’t feel overwhelming — it should feel empowering.

Here, you’ll find:

Beginner-friendly budgeting tips that actually work in real life (no jargon required).
Practical digital tools like budget trackers and debt payoff planners — designed by me and tested in my own financial journey.
Encouragement and motivation to help you stay consistent, even when life feels busy or uncertain.

My mission is simple: to help you feel confident with your money and build a financial life that supports your goals — without guilt, confusion, or overwhelm.

Our mission

The Pink Ledger’s mission is to make personal finance simple, approachable, and stress-free for women at every stage of life. Too often, money feels like a heavy burden—something you’re supposed to just “figure out” without much guidance. I believe it doesn’t have to be that way.

My mission is to break money down into small, doable steps that fit into real life, not some unrealistic financial plan. Whether it’s learning how to build your first budget, finally paying off credit cards, or finding ways to save for a dream goal, The Pink Ledger is here to help you make progress without shame or overwhelm.

At the heart of this mission is empowerment. I want women to feel confident when making money decisions, not second-guess themselves or feel like they’re “bad with money.” Every resource, blog post, and tool is created with the goal of helping you understand your money, take action, and see results—no matter where you’re starting from.

Our vision

The Pink Ledger's vision is bigger than just budgets and spreadsheets. It’s about creating a world where women see money as a tool for freedom, not stress. A world where financial conversations are no longer intimidating or filled with jargon, but simple, supportive, and encouraging.

I imagine a community of women who aren’t afraid to talk about money, ask questions, and share their wins along the way. I see women stepping into financial confidence—knowing they can handle debt, build savings, invest in their future, and enjoy their money without guilt.

At its core, the vision is about rewriting the money story. Instead of money being a source of anxiety, I want it to be a source of clarity, options, and possibility. Because when women feel financially secure, they can focus on the things that matter most—building careers, families, businesses, and lives that truly reflect who they are.