Top ETFs to Invest In (Under $100!)—And Why Beginners Love Them

Ready to start investing but don’t know where to begin? This beginner-friendly guide breaks down what ETFs are, how they work, and why they’re a smart choice for new investors. Plus, get a curated list of top-performing ETFs you can invest in today—each under $100. Perfect for anyone looking to build long-term wealth without picking individual stocks.

The PinkLedger

9/5/20252 min read

a tablet computer sitting on top of a wooden table
a tablet computer sitting on top of a wooden table

If “investing” feels complicated—or like it’s out of reach—you’re not alone. The good news? You don’t need thousands of dollars to start. With ETFs (exchange-traded funds), you can invest in diversified, beginner-friendly options for less than $100 a share.

This guide explains why ETFs are so powerful for beginners, shares a curated list of highly rated ETFs under $100, and shows you exactly how to get started today.

Why ETFs Work for Beginners

ETFs are like investment baskets: instead of buying one company’s stock, you’re buying a bundle of dozens (sometimes hundreds) of stocks or bonds all at once.

Benefits of ETFs for beginners:

  • Instant diversification → lowers risk compared to picking individual stocks

  • Low fees → some as low as 0.03%

  • Simple to buy → trade just like a stock on platforms like Vanguard or Fidelity

  • Accessible pricing → many ETFs trade under $100, and some platforms allow fractional shares

Why Price Isn’t Everything (But Still Matters for Beginners)

While low share prices make ETFs more accessible, what matters most are:

  • Diversification → spreads out your risk

  • Expense ratio → lower fees mean more money stays invested

  • Long-term performance → consistency matters more than short-term gains

Tip: Many platforms now offer fractional shares, so you can invest in ETFs even if they’re priced over $100.

How to Start Buying ETFs Under $100

Ready to jump in? Here’s a beginner-friendly roadmap:

  1. Open a brokerage account → Fidelity, Vanguard, Schwab, or apps like Robinhood.

  2. Deposit funds → You can start with as little as $10–$50.

  3. Choose your ETF(s) → Use the list above or explore similar options.

  4. Buy shares (or fractional shares) → Place your order just like buying stock.

  5. Stay consistent → Invest small amounts regularly (weekly/monthly).

Quick ETF Checklist:

When choosing an ETF, ask yourself:

  • Is it under $100 (or available as fractional shares)?

  • Does it have a low expense ratio (under 0.10%)?

  • Is it diversified (covers multiple companies/industries)?

  • Is it recommended by trusted financial sources?

If the answer is yes, you’ve likely found a solid beginner ETF.

Final Thoughts

Investing doesn’t have to feel complicated. You don’t need to pick the perfect stock, time the market, or have thousands in the bank. With ETFs under $100, you can start today—building wealth slowly and consistently over time.

Even $20 or $50 a month adds up. The key isn’t doing everything perfectly—it’s simply starting.

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